Pumpkin Patch was founded in 1990 by Sally Synnott, a former childrenswear buyer. She identified a gap in the market for a specialised retail brand offering design-driven kidswear - and Pumpkin Patch began, initially as a mail order business, followed soon after by its first retail store.

Pumpkin Patch now employs over 3,000 people and has over 200 stores in four countries along with wholesale operations in 14 countries.

The Patch brand can be found throughout Australasia, in selected countries across Asia and the Middle East; and of course in the United Kingdom and the United States of America.

The Pumpkin Patch collections are created by a dedicated in-house design team, guaranteeing each garment is fresh and fun with a distinctive Patch signature.

They are very comprehensive and cover all stages of a child's growth, from baby through to pre-teen. They are packed with great fashion, hardwearing everyday wear and all the other coordinating wardrobe essentials - including footwear, nightwear, swimwear and accessories.